Apply for Marketing Director & Optometrist Jobs at Lapaire

Vacancy title: Marketing Director

Type: FULL TIME
Industry: Health Care
Category: Advertising & Marketing

Jobs at: Lapaire

Deadline of this Job: Wednesday, June 26, 2024

Duty Station: Within Uganda, Kampala, East Africa

Summary
Base Salary: Not Disclosed

JOB DETAILS:

General mission of the role:

Location: Kampala, Uganda

The Marketing Director actively participates in the company’s growth by strategizing and analyzing the different countries where Lapaire is present in Africa. Responsible for designing and implementing winning marketing campaigns in all countries, whether remotely or on the ground. The Marketing Director will directly manage the Content team and coordinate and oversee the execution of the marketing activities by country teams remotely (indirect report line).

Reports to: Chief Operating Officer
Collaborates with: Country & Cluster Managers, Communications Director

Responsibilities:

Design and Implement a 360° Marketing Strategy:

• Draw the annual offline and online marketing strategy with a clear plan and budget at the group and country level.
• Optimize budget allocation across channels to meet targets: Above the line (media buying), Below the line (SMS campaigns, sponsorship, activation campaigns), and integrated marketing.
• Build the monthly social media plan, organize online ads, and coordinate local execution.
• Ensure wide visibility of Lapaire online through new platforms and maintain current digital presence.
• Deploy annual promotional planning, new branch openings, product launches, and operational marketing ideas.

Build Strong Partnerships:

• Engage in discussions with potential partners to identify common areas of interest.
• Identify and sign strategic partnerships to enhance brand awareness and image.

Strengthen Customer Centric Approach:

• Analyze the entire customer experience and suggest improvements along the customer journey, considering costs and ROI.

Contribute to Marketing Mix Development:

• Support other departments and provide expertise for new product launches and marketing campaigns.
• Develop sales tools and pitches for the salesforce.
• Define and manage sales materials.
• Plan and coordinate Lapaire’s presence at trade shows.

Organize and Manage the Marketing Department:

• Gather and analyze key information to design tailored marketing campaigns.
• Provide guidance and feedback to marketing teams to ensure perfect execution.
• Ensure proper training and development of the marketing team across countries.

Supervise Creative Content Production:

• Ensure quality deliverables from the graphic designer.
• Supervise photoshoots to ensure high-quality outputs.
• Support local teams in selecting suppliers and managing logistics for marketing materials.

Measure Marketing Effectiveness:

• Define objectives and monitor performance indicators for all marketing activities.
• Optimize activities based on results and adjust quickly when necessary.
• Track brand-related performance indicators and submit performance reports to top C-level executives.

Requirements:

• Bachelor’s degree in Marketing, Commerce, or General Management with at least 5 years of experience in Marketing, Sales, or Operations.
• Proven ability to manage multicultural teams across different African countries.
• Proficiency in Pack Office, Google suite, CRM, and IT tools.
• Fluency in French and English (oral and written). Experience in a French-speaking country is highly valued.

Personal Qualities:

• Organized
• Result-oriented
• Creative and strategic thinker
• Excellent communicator
• Effective leadership
• Adaptable

Work Hours: 8
Experience in Months: 60
Level of Education: Bachelor Degree

Job Application Procedure:

Interested and qualified candidates can Click Here to Apply

Vacancy title: Optometrist

Type: FULL TIME
Industry: Health Care
Category: Healthcare

Jobs at: Lapaire

Deadline of this Job: Wednesday, June 26, 2024

Duty Station: Within Uganda, Kampala, East Africa

Summary
Base Salary: Not Disclosed

JOB DETAILS:

The Optometrist will be part of our team in Uganda in one of our optical centers. They will conduct vision tests and be involved in sales and marketing of Lapaire products and services.

Collaborates with: Branch Manager, Area & Operations Manager, Sales Representatives

Main Tasks:

Conduct & Realize Vision Tests:

• Master digital and analogue tools for vision tests.
• Identify potential vision problems.
• Explain benefits of eyeglasses and help make sales.
• Conduct refraction and other vision-related tests.

Manage Lenses Deliveries:

• Verify that lens deliveries match orders.
• Ensure lenses are properly mounted on frames.
• Manage eyeglasses deliveries to customers.

Candidate Profile:

• Degree or diploma in Optometry, Ophthalmic Clinical Training, or Ophthalmology.
• Minimum of 6 months experience in a similar role.
• Sales and marketing skills are advantageous.
• Comfortable using new technologies, mobile apps, and software.

Personal Skills:

• Altruistic
• Empathetic
• Passionate
• Dynamic
• Disciplined
• Reactive & mobile
• Team spirit

Work Hours: 8
Experience in Months: 6
Level of Education: Bachelor Degree

Job Application Procedure:

Interested and qualified candidates can Click Here to Apply